Willie Bailey is a celebrated hairstylist, creative visionary, and the co-founder behind the luxury hair brand Ladies Love Units. Known for his meticulous technique, couture-level craftsmanship, and signature glueless units, Willie has become a sought-after name in beauty, fashion, and celebrity styling.
What began in 2015 as a passion project rooted in love and purpose has evolved into a high-end global brand. After witnessing a close family member face medical hair loss during cancer treatment, Willie designed his first fully customized unit — a flawless, glueless construction crafted from 100% raw hair and the finest silk lace. That transformative moment shaped the standard of excellence that LLU is now known for: comfort, realism, and red-carpet luxury.
Today, Willie’s work sits at the intersection of beauty, fashion, and innovation. His artistry has graced runways, editorials, major events, and celebrity clients who trust his eye for detail and commitment to elevated glamour. Whether he’s designing a bespoke unit, curating colour stories, or preparing talent for high-profile moments, Willie approaches every creation with the precision of a couturier and the heart of a storyteller.
Under Willie’s direction, Ladies Love Units offers an elite selection of handcrafted lace top units, glueless frontals, medical and hair-replacement solutions, custom sewing services, and luxury colour artistry — each piece engineered to look and feel like the wearer’s own crown.
Willie Bailey isn’t just styling hair.
He’s redefining luxury, one unit at a time.
